Official Amazon Ads Partner|Amazon Ads · DSP · Retail · Training|Serving brands in the US, EU, UK & MX
Boutique Amazon advertising agency

A new generation of Amazon advertising.

NewAgenZ is a senior-only Amazon Ads, DSP and retail media agency. We build full-funnel growth for brands that refuse to blend in — and we train the teams who want to run it themselves.

  • Official Amazon Ads Partner
  • 10+ years of hands-on experience
  • Endemic & non-endemic DSP
  • Amazon US · EU · UK · MX
Amazon AdsOfficial Amazon Ads Partner agency
10+ yrsSenior specialists on every account
Seller & VendorFluent in Seller Central and Vendor Central
4 regionsUS, EU, UK and Mexico marketplaces
The NewAgenZ difference

Most agencies manage ads. We build growth engines — and teach your team to run them.

Boutique by design, senior by default. Deluxe is not a price tag — it's the level of attention your brand gets.

01

Senior-only. Always.

No junior hand-offs, no account-manager roulette. Every account is strategized and run by specialists with 10+ years inside Amazon advertising — from Seller Central to Vendor Central, from your first campaign to your eighth marketplace.

02

One team, the whole funnel.

Sponsored ads, DSP, Amazon Marketing Cloud, retail readiness, creative, listings and social traffic — planned together, not in silos. Growth on Amazon is a system. We treat it like one.

03

Endemic and non-endemic.

We run Amazon DSP for brands that sell on Amazon and for those that don't — banks, fintech, insurance, automotive, travel — using Amazon's first-party shopping signals to reach exactly the right people.

04

We teach what we do.

Our training arm turns in-house teams into confident Amazon operators. Zero gatekeeping, zero black boxes: you'll always understand what's running and why.

05

Boutique by choice.

We cap our client roster so every brand gets senior attention. Premium, not mass-market — and the results show it.

Services

Everything your brand needs to win on Amazon.

From launching an account to scaling an established one, every service is run by senior specialists and connected to a single growth plan.

Amazon DSP — endemic & non-endemic

Programmatic display, online video and Streaming TV across Amazon and premium third-party inventory, powered by Amazon's first-party shopping and streaming signals. For brands that sell on Amazon and for those that don't.

  • Full-funnel audience architecture: in-market, lifestyle, retargeting, lookalikes and AMC custom audiences
  • Non-endemic programs for banking, fintech, insurance, automotive, travel and telecom
  • Creative, frequency and inventory strategy tuned to your real business goal — not just ROAS

Amazon Sponsored Ads (PPC)

Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV — built for profitable scale, not vanity ACOS.

  • Campaign architecture, keyword and ASIN harvesting, negative strategy
  • Bid, budget and dayparting strategy tied to margin and inventory
  • Launch, rank and defend playbooks per marketplace

Amazon Marketing Cloud & measurement

Clean-room analytics for path-to-conversion, new-to-brand, incrementality and custom audiences. Reporting that explains what to do next.

Retail services & listings

Listing optimization and Amazon SEO, A+ Premium Content, Brand Store, catalog health, Buy Box and retail readiness — so your ads land on pages that convert.

Creative studio

Scroll-stopping product images, video, A+ modules, Brand Store design and Sponsored Brands creatives — tested, iterated and built for the Amazon shopper.

Social-to-Amazon traffic

TikTok, Meta, YouTube and creator campaigns engineered to send shoppers to Amazon — measured with Amazon Attribution and rewarded through the Brand Referral Bonus. External traffic that boosts rank, not just reach.

Launches, audits & takeovers

New accounts built from zero, or established accounts that need a sharper strategy. Deep audits, restructures and international expansion across the US, EU, UK and Mexico.

From zero to scale

Wherever your account is today, we meet it there.

Brand-new on Amazon or already selling in six marketplaces — the playbook changes, the level of seniority doesn't.

1Launch

From day zero.

New to Amazon, or launching a new brand or marketplace. We build the account the right way the first time.

  • Account setup, Brand Registry and catalog
  • Listings, A+ and Brand Store built to convert
  • Launch campaigns and first DSP audiences
2Grow

Past the plateau.

Profitable but stuck? We restructure, scale with discipline and open new channels.

  • Campaign restructure and bid strategy
  • DSP layering and creative testing
  • Expansion into new regions (US, EU, UK, MX)
3Scale

Established and ambitious.

Multi-marketplace accounts with real budgets need full-funnel thinking and clean measurement.

  • Full-funnel DSP, Streaming TV and AMC
  • Incrementality and profitability modeling
  • Training to bring capability in-house
Industries

Deep expertise in the niches where we win most.

We've gone deep in a handful of categories and bring that playbook to adjacent ones — endemic brands selling on Amazon and non-endemic brands reaching Amazon's audiences.

Pet careConsumables, subscriptions and repeat purchase.
Baby & kidsHigh-trust categories where content and reviews decide.
Consumer electronicsFast-moving catalogs, bundles and launch calendars.
Food & gourmetGrocery, snacks and specialty brands across the EU.
Home & kitchenDesign-led products that need creative to stand out.
Automotive, insurance & travel (non-endemic)Brands that don't sell on Amazon but want its audiences.
Fashion & accessoriesSports & outdoorsHealth & personal careToysBooks & KDP authorsTools & DIYYour category? Let's talk →
NewAgenZ Academy

Train your team to run Amazon like we do.

Courses, workshops and seminars for brands, agencies and retailers that want real in-house Amazon Ads and DSP capability — taught by the people who run accounts every day.

Live onlineInteractive sessions for distributed teams, recorded for replay.
On-siteAt your office — Madrid, Amsterdam or wherever your team is.
Executive seminarsHalf-day briefings for leadership on retail media strategy.
1:1 coachingHands-on mentoring for your ads managers inside your own account.
01
Amazon Ads Foundations

How Amazon advertising really works: campaign types, structure, targeting, bids, metrics and reporting. For marketing teams, new hires and brand managers.

1–2 daysBeginner → intermediate
02
Amazon DSP Masterclass

Programmatic on Amazon from the inside: audiences, inventory, creative, frequency, endemic vs. non-endemic strategy and measurement.

2 daysIntermediate → advanced
03
Amazon Marketing Cloud & measurement

Clean-room fundamentals, the queries that matter, incrementality, attribution and how to turn AMC into decisions.

1 dayAdvanced
04
Retail readiness & listings

Amazon SEO, A+ Content, Brand Store, conversion and the operational basics that make advertising profitable.

1 dayAll levels
05
Custom in-house program

A curriculum built around your catalog, your markets and your team's gaps — with playbooks, templates and follow-up sessions.

TailoredTeams of 3–30
The team

Small team. Senior people.

You'll work directly with the people below — not a rotating cast of account managers.

Alejandra Martino, Founder, Consultant and Strategy Director at NewAgenZ
Alejandra Martino Founder · Consultant & Strategy Director

Leads strategy across every account — full-funnel planning, DSP architecture, retail readiness — and runs the NewAgenZ Academy training programs.

Maria Golod, DSP and Amazon Ads Specialist at NewAgenZ
Maria Golod DSP & Amazon Ads Specialist

Owns execution across Amazon DSP and sponsored ads: audiences, bidding, creative testing and reporting that actually explains what's happening.

Mahrez Amrouche, International Key Account Manager E-Commerce at NewAgenZ
Mahrez Amrouche International Key Account Manager · E-Commerce

Drives international account growth and retail relationships — marketplace expansion, vendor negotiations and the operational side of scaling across regions.

Free PDF
The Amazon Ads Scorecard
40-point account audit checklist
Free resource

The Amazon Ads Scorecard.

The 40-point checklist our senior team runs before touching a single bid. Audit your own account in 20 minutes — structure, targeting, bids, creative, retail readiness and DSP.

  • Spot the most expensive mistakes hiding in Amazon accounts
  • Benchmarks for campaign structure, bids and budgets
  • A DSP readiness check — endemic and non-endemic
  • A scoring grid you can re-run every quarter

Prefer a human look at your account? Request a free audit

FAQ

Questions, answered.

Do you work with brands outside Spain and the Netherlands?
Yes. We're an international team working with brands selling on Amazon in the US, EU (Germany, France, Italy, Spain, the Netherlands, Poland and more), the UK and Mexico. We work in English and Spanish.
Can you run Amazon DSP if we don't sell on Amazon?
Yes. Non-endemic DSP lets brands that don't sell on Amazon — banks, fintech, insurance, automotive, travel, telecom — reach Amazon's audiences using first-party shopping and streaming signals, on and off Amazon.
Do you take on brand-new accounts?
We do. We build accounts from zero — setup, Brand Registry, listings, retail readiness and launch campaigns — and we also take over established accounts that need sharper strategy or international expansion.
What does the training program look like?
We run live online and on-site courses, workshops and executive seminars on Amazon Ads, Amazon DSP, Amazon Marketing Cloud and retail readiness, tailored to your team and catalog. Every program includes playbooks, templates and follow-up sessions. See the programs.
Are you an official Amazon Ads partner?
Yes. NewAgenZ is an Official Amazon Ads Partner agency with experience across Seller Central and Vendor Central.
How do we get started?
Book a strategy call or request a free account audit through the form below. We review your account, share what we'd change and tell you honestly whether we're the right fit.
Contact

Let's build your Amazon growth plan.

Tell us about your brand and what you're trying to achieve. We'll come back within one business day with next steps — or a free audit if you ask for one.

Where we areNetherlands · Spain · Worldwide

Remote-first team with regular time in Madrid and Amsterdam. Working with brands across the US, EU, UK and Mexico.

Your message goes straight to alex@newagenz.com. No newsletters, no spam.