Brands & manufacturers
In-house marketing and e-commerce teams that want to run Sponsored Ads and DSP themselves — or supervise an agency with real expertise.
NewAgenZ Academy · Training for teams
Amazon Ads & DSP training, taught by operators.
Courses, workshops and executive seminars that turn your in-house team into confident Amazon advertisers. Built around your catalog, your markets and your data — not generic slides.
Taught by an Official Amazon Ads Partner agencyLiveOnline or on-site, in English or Spanish
Hands-onWorked inside your own account and data
3–30People per program, from new hires to leadership
Who it's for
Teams that want to own Amazon, not outsource it forever.
We're the rare agency that teaches clients to need us less. Training is how brands build durable capability — and how agencies and retailers add a profitable new practice.
Agencies & consultancies
Digital, media and performance agencies adding an Amazon practice, or leveling up a team that's already selling it.
Retailers & distributors
Vendor and Seller teams managing large catalogs across marketplaces who need structure, process and measurement.
Leadership teams
Executives who need to set retail media strategy, budgets and expectations — without becoming campaign managers.
Programs
Five programs. Infinitely customizable.
Pick one, combine several or let us design a curriculum around your team's gaps. Every program includes playbooks, templates and a follow-up session.
Amazon Ads Foundations
How Amazon advertising really works, explained by people who run it every day.
- Sponsored Products, Brands, Display and TV: when to use what
- Campaign architecture, match types, targeting and negatives
- Bids, budgets, placements and dayparting
- Metrics that matter: ACOS, TACOS, NTB, share of voice
- Reporting and weekly optimization routines
Amazon DSP Masterclass
Programmatic on Amazon from the inside — for endemic brands and non-endemic advertisers.
- Audiences: in-market, lifestyle, retargeting, lookalikes, AMC-built
- Inventory, formats, Streaming TV and frequency strategy
- Creative that performs: display, video and dynamic e-commerce ads
- Non-endemic playbooks for finance, insurance, auto and travel
- Measurement, reporting and budget planning
Amazon Marketing Cloud & measurement
Clean-room fundamentals, the queries that matter, incrementality, attribution and turning AMC into decisions.
Retail readiness & listings
Amazon SEO, A+ Content, Brand Store, conversion and the operational basics that make advertising profitable.
Custom in-house program
A curriculum built around your catalog, markets and team — delivered over weeks, with coaching inside your account.
Formats
Delivered the way your team learns.
Live online
Interactive sessions for distributed teams, recorded for replay. Ideal for multi-country organizations.
On-site workshops
At your office — Madrid, Amsterdam or wherever your team is. The fastest way to align a whole department.
Executive seminars
Half-day briefings for leadership on retail media strategy, budgets, measurement and agency management.
1:1 coaching
Hands-on mentoring for your ads managers, inside your own account, over several weeks.
What you leave with
Decisions made, not just notes taken.
A campaign structure and naming convention your whole team follows
Playbooks and templates for launches, optimization and reporting
A DSP and AMC roadmap matched to your budget and maturity
Benchmarks for your category and marketplaces
Session recordings and a shared knowledge base
A follow-up session to review what the team implemented
How it works
From first call to confident team in four steps.
Discovery call
We learn about your team, catalog, markets and where the gaps are.
Custom curriculum
You get a proposal with modules, format, dates and the outcomes we commit to.
Delivery
Live sessions, worked on your real data, with exercises and playbooks.
Follow-up & coaching
We review what the team implemented and keep coaching where needed.
FAQ
Training questions.
Who is the training for?
In-house marketing and e-commerce teams at brands, agencies and consultancies that want to add Amazon capability, retailers and distributors managing Vendor or Seller accounts, and leadership teams who need to make better retail media decisions.
Is the training delivered online or in person?
Both. We run live online sessions for distributed teams and on-site workshops at your office — we regularly train in Madrid and Amsterdam and travel across Europe. Online programs are recorded for replay.
Do you train on our real account?
Whenever possible, yes. Programs are built around your catalog, markets and data, so your team leaves with decisions made, not just notes taken.
What languages do you teach in?
English and Spanish.
How much does it cost?
Programs are quoted per team and scope. Tell us your team size, topics and format and we'll send a proposal within two business days.
Request a proposal
Tell us about your team.
Share the basics and we'll come back within two business days with a curriculum, format options and a quote.
Emailalex@newagenz.com
Lead trainerAlejandra Martino
Founder, Consultant & Strategy Director. LinkedIn